Wednesday, June 13, 2018 | 10:30 a.m. MDT

60-90 minutes | 8 live weekly sessions

It’s one of the most eye-opening experiences we had as marketers for a residential treatment center, and it all started three years ago when we used a pay-per-call service and noticed our cost-per-admission (CPA) of $787 was significantly lower than the Recovery Brand product’s national average of $2,500.

You see, we had never been in the addiction recovery industry before and never received any formal training on how to take calls (something we’ve noticed is all too common). But here we were, efficiently converting calls with people looking to enter treatment. At the time, we attributed our success to our backgrounds in business, leadership development, and relationship building.

When we were asked about how we did so well, our response was - we just try to put ourselves in the shoes of the callers, listen to what they have to say, and do our best to help them...no matter what. That was it... we thought, but of course, that wasn’t it.