Caring. Convenient. Genuine. Effective. Safe.

These are the words people associate with most when working with
BluNovus and the CARE Initiative.

What's In A Name?

/blu/ - noun
1.  associated with clarity, depth, and stability.
2. symbolizes trust, wisdom, and confidence.


/novus/ - noun
1.  means "new" in Latin.
2. associated with fresh and extraordinary.

The Problem.

People are afraid to get help. They need support, resources, and an environment that allows them to start healing.

  • 80% of working adults that live with a mental illness (90% with a substance use disorder) never reach out for help.
  • 87% of managers and HR professionals feel ill-equipped to address mental health and addiction at work.
  • 69% of employees feel employers haven't effectively connected them to mental health resources.

Our goal is to proactively address mental health and addiction in the workplace and help companies move from crisis to connection.


The Solution.

We train managers, HR professionals, and team members, normalize the conversation in workplace, provide 24/7 support, and connect employees to the resources they need in order to heal.

When we reduce stigma, it creates a safe environment and gives employees permission to reach out. Our method helps organizations:

  • Increase the likelihood employees will receive support.
  • Improve employee engagement, loyalty, and culture.
  • Show employees how much they matter.

The Benefit.

The message you're sending employees and their loved ones when you proactively address mental health and addiction: "We know many of you struggle in silence and we care enough to provide a better solution."

  • Reduce the stigma around "taboo topics."
  • Provide a safe and confidential outlet.
  • Build a culture of trust.
  • Increase well-being and productivity.
  • Limit crisis situations and tragedies.
  • Gain a competitive edge in hiring.
  • Decrease overall costs.

Our Values as a Human Connection Company



“We” are greater than “me.” We have respect for and confidence in each other. We form bonds of trust and know we are not alone.


We celebrate others for their differences, accept them for who they are, and let go of all judgments toward one another. We continuously ask why and explore new ideas.



We aren’t afraid of challenging the status quo. We have vision and know change happens when we take risks, are fearless, and fail forward.


We hold a light-hearted attitude and approach for life. We laugh, we love, we enjoy the journey, no matter where it takes us.



We boldly show up as ourselves—the good, bad, and ugly; the glad, sad, and scared. We know honesty, vulnerability, and authenticity makes us, us. We are enough.


We are quietly confident, kind, compassionate, self-assured, and service-based. We are the light and the change we want to see in the world.



We have a thirst for learning. We know being teachable and curious drives change and that creativity comes from humility, which is the path to new understanding and transformation.

Until now there has not been a good way to address mental health and addiction in the workplace or resources to actually do something about it. BluNovus has the understanding and compassion to make a difference and help those who are impacted, which is everyone in one way or another.

Matt Moody // Big Leap

BluNovus understands at a very personal level what individuals and their loved ones need. Every situation is unique but they are able to quickly identify and sift through each situation in a timely manner to get someone placed as quickly as needed.

Brad Harris // BYU

The realities of addiction and mental illness greatly affect businesses and people's personal lives. Organizations can play a large role in helping their workforce be successful personally and professionally. The CARE Initiative improves people's lives, work, and community.

Krystn Clark // Conservice

When it comes to addressing addiction and mental health at work, BluNovus helps start/continue the discussion.

Beth Floyd // WCF Insurance

BluNovus has been great to work with! They came in and showed that they truly care. We have had many people utilize them in the short time we have been using them. They really make a difference!

Josh Christensen // Friendly Home Services